Inc. 500 Special Issue - September 2007
(excerpt taken from the magazine)
ColorWare NO. 108
1,494.9% Three-Year Growth
Revenue: $4 million Employees: 30
Founded: 2000 Winona, MN
What it does: Sells custom colored and engraved versions of computers and portable
electronics. Or ship ColorWare a device you already own and get a custom paint job.
Why it's growing: Until three years ago ColorWare offered it's products--iPods,
laptops from Apple, Dell, and IBM, and gaming consoles, all in 28 colors--only to
consumers. But then the company tapped the corporate market, which now accounts
for 75 percent sales, such as when Jaguar orders 300 iPods at a time in British
racing green.
GamePro - May 2007
(excerpt taken from the magazine)
Console Candy
Customized console mods? Color us impressed.
ColorWare is already known for its high-end laptop and iPod paint jobs. But starting
this summer, ColorWare will extend its coloring magic to videogame consoles. We
mailed in a PS3, Wii, and Xbox 360 for a test run. ColorWare followed our exact
specifications and mailed the consoles back for our approval. The results? See for
yourself: clean, professional, and highly detailed colored coats.
If you send in your own game system, you'll pay $99 for the coloring service and
$25 per controller. Those prices may seem high, but are actually a bargain: ColorWare
charges $399 and up for its laptop PC coloring services. To see the full range of
28 color coats, as well as further pricing options, see ColorWarePC.com
Mac Life - February 2007
(excerpt taken from the magazine)
GIVE YOUR MAC A MAKEOVER
COLORIZE IT
Giving your Mac a full-body paint job is one of those things you could theoretically
do yourself, but it's best left to the pros. And applying paint isn't even the tough
part-first you'd have to strip the Mac down to its paintable shell. That's why the
smart money seeks professional help from ColorWare, a company that's had plenty
of practice custom-painting PCs over the years-and lately, Macs as well. The process
is simple: Just send in your MacBook, MacBook Pro, aluminum PowerBook, or iMac,
and for $449, ColorWare will skin it and apply your choice of sexy colors such as
Candy Apple, Cotton Candy, Lilac, or Wet-or any color you desire for an extra $100.
Approximately 8 to 10 business days later, you'll have the most colorful Mac on
the block.
You can also colorize a Mac mini ($99) or iPod ($64 to $94). If you're in the market
for a new machine, ColorWare sells brand-new, already-painted products so you don't
have to endure the separation anxiety while your baby's off at color camp (but the
process still takes 8 to 10 days, an actually costs a few hundred bucks more).
Minnesota Technology - Tech 2006
(excerpt taken from the magazine)
It seems hard to believe, but black was once considered a bold and dangerous color
for a computer box. Not anymore. In the late 1990s Steve Jobs and Apple bucked the
trend by selling iMacs in a limited but dazzling (for the time, at least) lineup
of hues. Now Winona-based ColorWare has added a rainbow coalition of options to
the palette. The company provide iPods, notebook and desktop computers, computer
accessories, and gaming consoles in such colors as fusion pink, cobalt blue, blaze
orange, and the like. It's even selling its own brand of pink-hued laptops at Target
stores around the country. www.colorwarepc.com
Justine - June/July 2006
(excerpt taken from the magazine)
just' media
Color Craze
Apple provides the black and the white iPods, but if you're thinking more outside
the box, turn to ColorWare. Offering colors that span the spectrum of the rainbow,
the brains behind this venture realize that we see the world in more than just black
and white. Cotton Candy pink and Ferrari red are just a few of the options for mixing
and matching the body and wheel colors. Customize your iPods just as you would your
playlists-and while you're there, pick out a unique laptop, desktop, and other accessories.
Philadelphia STYLE - May/June 2006
(excerpt taken from the magazine)
Design for Living
A Place for Everything
Misplaced file folders. Bulging inboxes. That pesky blinking message light. It's
enough to make anyone dread going to work. But with a few simple changes, your 9-to-5
can go from headache inducing to pleasant in no time. Organizing and rearranging
an office space can be rejuvenating-really-and it could change your whole outlook
on things. Hey, maybe it will even encourage you to return all those calls. Ok,
maybe not all of them.
Inside Entertainment - November 2005
(excerpt taken from the magazine)
Top Gear
Although slightly eclipsed by the massive launch of the new video-capable iPod last
month, the Nano is still dropping jaws. Impossibly wafer thin and about as light,
holding one means wanting one, and the bright colour screen, familiar click wheel
and 14-hour battery life seal the deal. But if the standard black and white models
don't do it for you, the lads at Minnesota's ColorWare are standing by to brighten
your world with 23 custom-coloured Nanos available in any combo you can think of,
ready to ship. Buy new, or send yours in.
Cargo - October 2005
(excerpt taken from the magazine)
Color Coders - A small Minnesota company is changing the face of the hi-tech world-one
paint job at a time.
"Computers used to be all about utility. Now they're fashion statements" - Justin
Cisewski (CEO of ColorWare Inc.)
"I've seen some ColorWare colors in fall fashion shows, and they're going to stay
hot." - Leatrice Eiseman of Pantone Color Institute
The brothers' color choices aren't based on science: Once a year, "we just look
at books of all that 'orange is the new pink' crap and decide what we think is cool,"
Cisewski says.
BRILLIANT - September 2005
(excerpt taken from the magazine)
editor's picks
10. COLORWARE is changing the way you look at your electronics. Not satisfied with
the limited color options for you laptop? How about a red...or green...or any color
you want Powerbook? Just send in you computer, or buy one already colored, then
head to you local coffee shop for some Web surfing and know you have the hippest
notebook in town.
Playlist - Summer 2005
(excerpt taken from the magazine)
Wish Apple offered its larger iPods in colors, as it does the iPod mini? ColorWare's
got you-and you iPod-covered. ColorWare sells fourth-generation iPods and iPod photos
painted in your choice of 20 colors, from steel to carbon and every vivid hue inbetween-it
evens offers colorized docks and headphones. ColorWare iPods cost $65 more than
their white counterparts. If you’ve already got a first-, second-, or third-generation
iPod, the company will colorize it for $49 (4G or photo model, $64)-and you can
choose any custom color for $99 more. ColorWare will even color-match your current
dock or iTrip FM transmitter for $19 and you earbuds for $10 (www.colorwarepc.com).
ITEM Magazine - Summer 2005
(excerpt taken from the magazine)
The Name Game
Wanna' turn some heads? Whip out your personalized laptop next time you visit the
local Internet café and the chat rooms will be abuzz. Customized by ColorWare(no,
that's not a Photoshop image you're looking at), you can easily turn your inconspicuous
notebook, desktop, game console or iPod into a guaranteed topic of coversation.
And with the corporate branding option, there's never been a hipper way to get your
company's name out there. Ladies and gentlemen, the Name Game has just found its
champion. - Angela Fenske
"Jay-Z & Audemars Piguet to announce the creation of the
Royal Oak Offshore Jay-Z 10th anniversary limited edition timepiece."
(excerpt taken from the magazine)
View the full news release by following the link below:
http://www.audemarspiguet.com/en/news/jay_z.html
HOUSE & GARDEN - March 2005
Color Forecast - Made to Order
(excerpt taken from the magazine)
"Thanks to new digital manufacturing technologies, sneaker companies like Vans and
Nike allow customers to design their own shoes on the Internet. The same surge in
customization is moving to household goods. Want you Apple desktop to be as fashion
forward as your iPod? A firm called ColorWare will revamp your Apple casing in the
color of your choice..."
The New York Times Style Magazine - Fall 2004
Hi, Tech! GADGETS WORTH INSPECTING
(excerpt taken from the magazine)
"Jaguar X-Type iPod by Colorware Inc. Only a few lucky drivers have been given this
metallic black MP3 player, but true control freaks would rather choose their own
iPod color anyway. Colorware lets you create your own hue(or choose from 20 standard
colors) for a new model or one that you already own. Laptops, PC's and gaming consoles
also available in your own private rainbow."
Cargo Magazine - December/January 2005
(excerpt taken from the magazine)
“You see the world in color, why not hear it that way too? ColorWare offers the
latest 20 GB iPod in 20 hues, ranging across the spectrum from yellow to red to
blue, as well as black(pictured above, from top: Candy Apple, Carbon, Techno). Each
one is made-to-order, with a special plastic coating that actually renders it stronger
and more scratch-resistant than the standard white case.”
Stuff Magazine UK Edition - November 2004
(excerpt taken from the magazine)
Black to front
Look on the dark side - these are the gadgets that want you to take them seriously.
Your eyes do not deceive you - this is indeed a kosher iPod. It's the Darth Vader
of the iPod world, though less asthmatic-sounding than the big fella. Bamford and
Sons is now importing to the UK this carbon-coloured delight from the US company
ColorWare, who adorn the innocent white Apple baby with virtually any colour of
the rainbow. We love the black version, which is nothing short of show-stopping.
Laugh in the face of Apple's colourless branding, why don't you.
Mac Addict - April 2004
(excerpt taken from the magazine)
Yeah, Apple designs the coolest computers and music players in the world, but sometime
they just don't match the plaid decor of your office. Enter the folks at ColorWarePC.com,
who have been painting computers for years and now offer services to Mac users as
well.
Mac Addict - March 2004
(excerpt taken from the magazine)
ColorWare (www.colorwarepc.com) the custom-paint gurus behind Alienware's Technicolor
PCs, is selling custom-painted iPods, iBooks, PowerBooks, and Power Mac G5s in two-dozen
colors, including shimmering-green Envy, metallic-purple Prowler, and deep-orange
Hybrid.
SURGE - Summer 2004
(excerpt taken from the magazine)
COLOR COORDINATED
We know you don't want your console out of your site, but what if it came back matching
your couch? Then would your girlfriend shut up? ColorWare offers custom paint services
for the PS2, XBox, and GameCube. For $99, your machine can be rocking a new paint
job with colors like Techno, Smoke, Envy, Candy Apple, or Lilac. If you're in the
market for a new console, ColorWare can hook you up with a hot looking system right
off the bat. If you want to go really insane, you can paint the controllers, too.


































